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hootsuite

Want to know if someone on Snapchat is following you back? πŸ‘» https://t.co/dC4X6QPs29 35 Snapchat tricks you probabl… https://t.co/YSgy7qqTPn 3 minutes ago

DealNews

7 Unexpected Costs of Being a College Student - https://t.co/khmpE7QEq8 18 minutes ago

hootsuite

9 of the biggest types of social media fails (and what you can learn from them): https://t.co/EYsgVUCw5s https://t.co/iXderz5ZUP 2 hours ago

hootsuite

6 steps to getting verified on Twitter—and why you need to ✔️ https://t.co/7xqEUKHtQA https://t.co/YX67ElhM9D 4 hours ago

hootsuite

These apps are worth downloading πŸ“± https://t.co/Er8vGcqrWM 10 of our favorite social media apps https://t.co/uIYB0ZcywO 5 hours ago

hootsuite

Do you have a clear social media strategy? A 5-step guide to creating one: https://t.co/8pvk4E8ZXs https://t.co/cJdFqoH0OJ 6 hours ago

hootsuite

Understand the Facebook algorithm (and get your content seen by more people) https://t.co/S8kIoEQf8g How Facebook's… https://t.co/hrUhEerVcf 7 hours ago

hootsuite

Why do brands need social media advocacy programs (plus steps on how to set up your own): https://t.co/KAD4OqCgNA https://t.co/HgSVOs1krH 8 hours ago

hootsuite

How to beat the Instagram algorithm and get your content seen: https://t.co/psW3Am26CD https://t.co/KGWhAtx657 9 hours ago

hootsuite

Move over Millennials: https://t.co/Utjt8HZHXJ 5 things you need to know about Gen C https://t.co/705lHgt2sa 13 hours ago

DealNews

5 Stylish Swim Picks You Need to See Before Summer Ends - https://t.co/gi6owQ73uK 13 hours ago

hootsuite

This SEO strategy helped Hootsuite double its traffic: https://t.co/e3TQ8qv6OZ via @sejournal #ChoiceContent https://t.co/3tKiANUwFl 14 hours ago

DealNews

This Starbucks Sale Lets You Make Your Coffee and Drink It Too - https://t.co/hmbKiwBQox 14 hours ago

hootsuite

Next week we're #HootChat-ing with social ad pros, @Taptica, and discussing how to acquire new customers through so… https://t.co/vTr03xr0WS 15 hours ago

hootsuite

Want to dive deeper into paid social? Check out this whole guide here: https://t.co/tCWLbxi1Nx #HootChat https://t.co/EJEmLN8QJe 15 hours ago

hootsuite

We've chosen our #HootSwag winner of the week! Thanks for the paid social efficiency tips @SortisMarketing! We'll D… https://t.co/WaqIMtkAYm 15 hours ago

hootsuite

HUGE thanks @maadgab for leading an insightful conversation, it was a valuable chat for us #HootChat-ters https://t.co/eyU9NHFB7A 15 hours ago

hootsuite

That's all the #HootChat questions we have for this week. Thanks for taking the time to join the discussion, friend… https://t.co/CqDOIJ3kSM 15 hours ago

hootsuite

We want to know! What do you want to chat about in future #HootChat discussions? 15 hours ago

maadgab

@hootsuite A8 (c) And finally — don't be afraid to "fail". Sometimes tests don't go the way you expect... #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A8 (b). Learning by doing is the best way to learn paid social. #HootChat https://t.co/rwG7Fob4e1 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A8 (a). Don't be afraid to play around on the platforms to get familiar w/ them and learn about the different features #HootChat 15 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q8. What is your number one tip for someone getting started in paid social? #HootChat https://t.co/ra0RRna0cR 15 hours ago

maadgab

@hootsuite A7 (c). Remove the elements of the targeting that are costing you the most and let FB do the rest! #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A7 (b). Look at the breakdown by age, location, gender, placement + look for clues as to what is costing you more $ #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A7 (a). Contrary to popular belief, you can learn a lot about what's working/ not in the initial 24 hrs.… https://t.co/nnJcsJ7GiR 15 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q7. Do you have any paid social hacks? What are they? #HootChat https://t.co/jQRyTsX4Da 15 hours ago

maadgab

@hootsuite A6 (c). As an example, a social video that links to your blog can drive trials, sign ups, & other desire… https://t.co/PtRJi73KTQ 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A6 (b) Some of these can easily go unnoticed if you're not tracking them properly✨ #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

hootsuite

Q6. What can you track to prove the value of paid social? #HootChat https://t.co/W71oO0zFP6 15 hours ago

maadgab

@hootsuite A5 (b). Are you trying to narrow your audience to increase a specific conversion? πŸ“ˆ#HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A5 (a). 1st think about the problems you're trying to solve. Are you trying to increase your reach + gro… https://t.co/foeT0yMmUN 15 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q5. What targeting best practices can you share? #HootChat https://t.co/w9M1TuQQjE 15 hours ago

maadgab

@hootsuite A4 (b). This will help u find ur top audiences + content... AND of course, make sure you rotate your ads… https://t.co/dZzr1ynJtw 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A4 (a). Stay efficient by monitoring & analyzing consistently, doing A/B testing (w/ content & audiences) ... #HootChat 15 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q4. How can marketers be more efficient with their paid social budget? #HootChat https://t.co/aVABalxoMd 15 hours ago

maadgab

@hootsuite A3 (d) Or even a specific conversion (guide downloads, webinar sign ups) — analyze how paid supports the… https://t.co/LYbCS3Hyk1 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A3 (c). For example, if the marketing organization is aiming for increased blog traffic, video views πŸ“Ή ... #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A3 (b). Make sure that what you're measuring aligns w/ broader business objectives #HootChat 15 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A3 (a). Efficiency metrics like CPC, CPV, CPE will help you determine whether you're spending effectivel… https://t.co/XmVY5mjpmd 15 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q3. Which metrics matter most when it comes to paid social? #HootChat https://t.co/QU9qlhp9Qf 15 hours ago

maadgab

@hootsuite A2 (b). then work your way backwards towards a calculation for that campaign. #HootChat 16 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A2 (a). This sounds simple — but ask yourself: "how much am I realistically willing to pay for my audien… https://t.co/1qkgG5F7Ro 16 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q2. How do you determine your budget when setting up a paid social campaign? #HootChat https://t.co/A7IQqyGG2H 16 hours ago

maadgab

@hootsuite A1 (c). Boost your most successful organic posts + create ads w/ that content. You already know it works… https://t.co/ByxLGcn26Q 16 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A1 (b). Reach new audiences + your most engaged audiences with proper targeting... #HootChat https://t.co/MoVSbJzL9H 16 hours ago in reply to maadgab retweeted by hootsuite

maadgab

@hootsuite A1 (a). Organic decline is real πŸ“‰. Your paid social budget can help combat it in many ways. Here are a f… https://t.co/xK2IgMfrOE 16 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q1. How can you use paid social to support your organic social strategy? #HootChat https://t.co/PNvOS5BOpT 16 hours ago

maadgab

@hootsuite All my Drake gifs in my 'Drake gif' folder are him celebrating so.. folder proofπŸ‘‡#HootChat https://t.co/cjZoRtjksU 16 hours ago in reply to hootsuite retweeted by hootsuite

maadgab

@hootsuite Full disclosure… finding Drake or Kanye gifs that worked with my answers was sadly near impossible. #HootChat 16 hours ago in reply to hootsuite retweeted by hootsuite
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