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hootsuite

Q7. Which brands excel with ads around cultural events? Tag them! #HootChat https://t.co/iLSPfbeGm5 3 minutes ago

adaptly

A6c: Deeper relationships. Cultural events let you grow your business and bring value, a smile, or a laugh to your… https://t.co/rl87FZcv28 4 minutes ago retweeted by hootsuite

adaptly

A6b: The holiday period may be pricier than usual, but users are most receptive to offers/gift ideas & purchase intent is high. #HootChat 5 minutes ago retweeted by hootsuite

adaptly

A6a: An open mindset. Competition tightens around Black Friday, Cyber Monday, & Xmas, which means you have to bid a… https://t.co/jeqar3ByVl 5 minutes ago retweeted by hootsuite

DealNews

10 Perfect Pairs From the Editor's Choice Ugg Closet Sale - https://t.co/d4LAlnop5T 7 minutes ago

hootsuite

We're rollin' right along with #HootChat. What does everyone think so far? https://t.co/VA1EWSZoFU 7 minutes ago

hootsuite

Q6. What can you gain from bidding more on social ads during cultural events? Why? #HootChat https://t.co/94sHpTpM0p 8 minutes ago

adaptly

A5d: Use 1st party data from recent website activity to capitalize on potential customers & make the most of your u… https://t.co/BbOsLHrF3l 11 minutes ago retweeted by hootsuite

adaptly

A5c: Use 1st party CRM data from the previous year's event to reach likely customers who have already converted. #HootChat 12 minutes ago retweeted by hootsuite

adaptly

A5b: Platform tools like Twitter's Event Targeting pull audiences that have engaged w/event-based tweets, keywords… https://t.co/UFY2CPUbHT 13 minutes ago retweeted by hootsuite

adaptly

A5a: Take advantage of social platforms' advanced targeting capabilities, your own CRM data, & data providers' audience segments. #HootChat 13 minutes ago retweeted by hootsuite

hootsuite

Q5. What are your top 3 targeting tips for reaching these specific audiences? #HootChat https://t.co/hw0iESKspW 15 minutes ago

theSocialMarkt

.@hootsuite Plan in advance! If you start to plan for the content, you can create great campaigns throughout the year #HootChat 16 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

What we're seeing from everyone in #HootChat re: paid social for cultural events - Be a part of the convo that everyone is talking about! 🎄 18 minutes ago

adaptly

A4b: Higher level goals should always be looked at as well, like impression levels YoY, brand sentiment, engagement rates, etc. #HootChat 20 minutes ago retweeted by hootsuite

adaptly

A4a: KPIs can be whatever matters most to you. Objective-based campaign options can make ROI specific to what you want achieved. #HootChat 21 minutes ago retweeted by hootsuite

hootsuite

Q4. What sort of goals should you set for these social ads? #HootChat https://t.co/9oXsnT77Vk 22 minutes ago

adaptly

A3c: Stand out through relevancy by focusing on categories/products users have expressed interest in, then retarget them. #HootChat 27 minutes ago retweeted by hootsuite

adaptly

A3a: Plan for everything. Test what messaging audiences respond to pre-event in order to focus on top-performers during the event. #HootChat 27 minutes ago retweeted by hootsuite

hootsuite

Q3. What can brands do to optimize these time-sensitive ad campaigns? #HootChat https://t.co/eK51UL5e3T 28 minutes ago

adaptly

A2b: 2015 holiday sales rose 3% YoY to $626B. For reference, back-to-school & Mother's Day lagged far behind at $68… https://t.co/TnqOKWDWhs 32 minutes ago retweeted by hootsuite

adaptly

A2a: Without question: The Holiday Season. Nov & Dec sales comprise as much as 20-40% of a retailer's yearly sales.… https://t.co/Ab3C5pH2Yv 33 minutes ago retweeted by hootsuite

hootsuite

Q2. At this time of the year, what events can social pros plan for? #HootChat https://t.co/kHz1huap7r 34 minutes ago

adaptly

A1a: Social ads are highly personalized, helping brands reach consumers w/ relevant messaging via native & engaging ad formats. #HootChat 39 minutes ago retweeted by hootsuite

hootsuite

Q1. Why are social ads so important around cultural events compared to other times of the year? #HootChat https://t.co/SjDYxQmenA 40 minutes ago

hootsuite

Ok, let's get chatting! There's 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM #HootChat 42 minutes ago

hootsuite

Warm-up Question: What is your favorite holiday tradition? #HootChat 43 minutes ago

hootsuite

Yep, it's #HootChat time! Follow and use the hashtag to join the conversation. What city are you joining from? https://t.co/kMBQSIqpaI 43 minutes ago

hootsuite

It's that time again! #HootChat is back and we've got our friends @adaptly here to chat about paid social for cultu… https://t.co/3nhAAUdy5e 48 minutes ago

DealNews

Thanksgiving & Black Friday 2016 Store Hours: Know When to Go! - https://t.co/GG3sEiiOe8 1 hour ago

hootsuite

This week on #HootChat we discuss paid social around cultural events with @adaptly! Join us in 15 mins 👍 https://t.co/eO7GpOoFmR 1 hour ago

techbargains

For less than $3.50/month, get your #website up & running, bringing attention to your #business or idea.… https://t.co/NvRQElvX86 1 hour ago

DealNews

5 Top Deals From the Target Black Friday Ad: Best-Ever Apple Prices - https://t.co/GTsmzobYJn 1 hour ago

hootsuite

Everything you need to know about influencer marketing on social media: https://t.co/LXMoW58G9A https://t.co/tmn4TdFhLS 1 hour ago

hootsuite

Why you should incorporate GIFs into your social media strategy (and where to find them): https://t.co/xdUF1UQgahhttps://t.co/Itcn0BijH1 2 hours ago

MadalynSklar

Be sure to join our friends at @hootsuite for their awesome #HootChat today at 3pm ET. #TwitterSmarter https://t.co/jM7O0puuqK 2 hours ago retweeted by hootsuite

hootsuite

5|5 Of course, images and GIFs make your tweets far more engaging also. Brighten up your timeline with pics! @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

4|5 A great example of someone who has done this is @MadalynSklar tweeting about Twitter marketing and running… https://t.co/tphuyt8Kq7 2 hours ago in reply to MadalynSklar

hootsuite

3|5 Share content that's relevant to the topic you're discussing. You'll find that others will begin discussions with you #TwitterSmarter 2 hours ago

hootsuite

2|5 Once you have a content strategy, begin implementing it. Tweet about topics you want to be recognized in. @MadalynSklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

1|5 To generate better engagement start by defining your content strategy. What are you saying and to whom? @MadalynSklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

Heads up, it's a busy day for Twitter chats with us so we'll be tweeting lots! Join us for #TwitterSmarter and #HootChat 😄 2 hours ago

hootsuite

Editing images for social? You'll definitely want to check out these useful apps: https://t.co/o6GCb9TeBw https://t.co/hYkuCDxPcw 3 hours ago

hootsuite

Today's #HootChat guest is @adaptly and we're going to be discussing Paid Social Around Cultural Events 🎄 Join in t… https://t.co/5eg9fm4p27 3 hours ago

hootsuite

Hey social media managers, these 6 different templates will make your life easier 😉 https://t.co/EI86qasoab https://t.co/iv2Sd6E1pq 3 hours ago

hootsuite

How to promote with Pinterest for business: https://t.co/RpyHjQhA84 The complete marketing guide https://t.co/v5d6JhkSqk 4 hours ago

hootsuite

7 things smart entrepreneurs do on Instagram: https://t.co/2wYhfgWoIs on @Inc #ChoiceContent https://t.co/KdmzwaqHVV 4 hours ago

techbargains

Stock up on those #holiday #gifts which is fun for both kids and adults! #games #dailydeals #deals… https://t.co/ysEY68p7wl 4 hours ago

hootsuite

Every social media manager needs a content calendar (so we're sharing ours): https://t.co/L6SWkzbh8O https://t.co/7oUvXgI4Tf 5 hours ago

hootsuite

Why social media should be taught in higher education: https://t.co/Xskjhg40qt https://t.co/aDjDHRTNTq 5 hours ago
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