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hootsuite

Looking for that social media rockstar? Make sure they have these 6 skills: https://t.co/Hn4Xjo81TL https://t.co/In2EWqRvi5 9 minutes ago

hootsuite

15 of Hootsuite's best Tweets and what we learned from them: https://t.co/McmHlDRWzB https://t.co/ZFSeTZYb0K 1 hour ago

hootsuite

Lessons on optimizing your social media profiles: https://t.co/NywXNFweuB Free online course 📚 💯 https://t.co/4UUfIkXpfO 2 hours ago

techbargains

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hootsuite

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hootsuite

The power of social media and SEO: https://t.co/VxQEGSMNeh 5 quick wins https://t.co/oXOtT5i8LM 4 hours ago

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hootsuite

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hootsuite

Download this white paper for real-world tips on using social media for sales: https://t.co/H60y3TDAtz https://t.co/Vpw4BDdxvM 6 hours ago

DealNews

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cassandrajowett

Today @Hootsuite made my #HootAmb dreams come true when @influitive was a #HootChat guest talking about #advocatemktg! *swoon* 7 hours ago retweeted by hootsuite

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hootsuite

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influitive

@hootsuite Thanks so much for inviting us to the famous #HootChat! Appreciate everyone who joined today - what a great discussion. 7 hours ago in reply to hootsuite retweeted by hootsuite

influitive

Learn more about #advocatemktg: join us at #Advocamp Mar 7-9 in San Francisco $300 off w/ code HOOTCHAT https://t.co/ElzhfzGe7L #HootChat 7 hours ago retweeted by hootsuite

hootsuite

Next week we're talking with Hootsuite's own @andy_au, all about Facebook marketing for businesses! See you then ✌ https://t.co/WvzOPmEiIx 7 hours ago

hootsuite

Need a deeper dive on advocate marketing? Start with this blog https://t.co/3TPFou1Rxg 👈 #HootChat https://t.co/CR9cVAtEFv 7 hours ago

influitive

A8: Find ways to recognize folks who are already advocates. Say THANK YOU. Surprise & delight with small tokens of appreciation. #HootChat 7 hours ago retweeted by hootsuite

hootsuite

HUGE thanks @cassandrajowett & @influitive for your #HootChat insights (and for your help with the #HootAmb fam!) https://t.co/mtRGVrBRUa 7 hours ago

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influitive

A8: When you're ready to build a strategy, involve ppl throughout the org AND advocates themselves to create the best experience. #HootChat 7 hours ago retweeted by hootsuite

influitive

A8: Ask for advocates' feedback, implement it & show them your progress. Feedback is one of the most valuable forms of advocacy. #HootChat 7 hours ago retweeted by hootsuite

_mayson_13

A8: Creating with relationships with all of these great people who have followed me from this chat #HootChat 7 hours ago retweeted by hootsuite

hootsuite

Q8: What's one thing you can start doing NOW to engage your advocates? #HootChat https://t.co/qPwMWzRkZ0 7 hours ago

influitive

A7: Also measure the quality/quantity of reviews, ratings, user-generated content, advocate engagement, product feedback, etc. #HootChat 7 hours ago retweeted by hootsuite

clayadambrown

A7: Content created, web traffic driven, social shares and you can easily track engagement rate with @influitive #HootChat 7 hours ago retweeted by hootsuite

influitive

A7: Every brand has diff objectives. For B2B it's typically revenue: new customers, customer retention, upsells and cross-sells. #HootChat 7 hours ago retweeted by hootsuite

influitive

A6: If your number one priority isn't the advocate experience, you're doing #advocatemktg wrong. Plain and simple. #HootChat 7 hours ago retweeted by hootsuite

hootsuite

Q7: How can you measure the success of your advocate program? #HootChat https://t.co/ApMHVbix5b 7 hours ago

influitive

A6: Huge mistake: Focusing too much on your brand's objectives and not enough on your advocates' goals. #HootChat 7 hours ago retweeted by hootsuite

influitive

A5: Other amazing #advocatemktg examples: @marketo @HPE_Software @blackbaud @BMCSoftware @ecobee @pearson @Apttus #HootChat 7 hours ago retweeted by hootsuite

hootsuite

Q6: What are some common mistakes with advocate programs? #HootChat https://t.co/s1VnwpaXiH 7 hours ago

influitive

A5: Obviously @Hootsuite you have done an amazing job with your global #HootAmb program: https://t.co/wQrclzqxIH #HootChat 7 hours ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q5: Which brands or people have the best advocate marketing programs? #HootChat https://t.co/CtWx5bO9DD 7 hours ago

influitive

A4: Nurture those advocates toward slightly bigger requests that "cost" more time, effort, reputation - be clear about benefits #HootChat 7 hours ago retweeted by hootsuite

candiceinvan

A4: Reach out, say hi, online + offline. Replies, likes, content swaps, partner on events, send swag! So many options #hootchat 7 hours ago retweeted by hootsuite

influitive

A4: Some advocates will stop there, that's fine. Others will want more. Ask & listen to find out what those super advocates want. #HootChat 7 hours ago retweeted by hootsuite

influitive

A4: Start with simple, easy-to-do activities so they can flex their advocacy muscle - tweets, comments, feedback, shares, etc. #HootChat 7 hours ago retweeted by hootsuite

hootsuite

Q4: How do you engage and nurture advocates? #HootChat https://t.co/sW0Rq7NsFC 7 hours ago

influitive

A3: Start in the obvious places: high NPS scores, ppl who say positive things about you on social, satisfied w/ support, etc. #HootChat 8 hours ago retweeted by hootsuite

cassandrajowett

By the way, I'm a career-long @Hootsuite user and advocate - which is why I was so pumped about joining the #HootChat via @influitive today! 8 hours ago retweeted by hootsuite

hootsuite

Q3: How can you identify your brand advocates? #HootChat https://t.co/yXEt7eEcRr 8 hours ago

influitive

A2: The best #advocatemktg programs are beneficial for both your brand and your advocates - not just one-sided taketaketake #HootChat 8 hours ago retweeted by hootsuite

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influitive

A2: #Advocatemktg = building & engaging a community of your advocates to create stronger relationships & achieve biz objectives #HootChat 8 hours ago retweeted by hootsuite

hootsuite

Q2: What is advocate marketing? #HootChat https://t.co/TZ19sCfn7y 8 hours ago

influitive

A1: Plain English: raving fans who want to help/be part of your brand because they <3 it so much. Like all the #HootAmb out there! #HootChat 8 hours ago retweeted by hootsuite

influitive

A1: Advocate = customer/partner/employee/fan who makes a non-financial investment in your brand thru their time, reputation, etc. #HootChat 8 hours ago retweeted by hootsuite
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