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hootsuite

Want some more info on improving your social ads? We've put together an educational #SocialAds webinar and it's hos… https://t.co/8M0t15h1CY 1 minute ago

hootsuite

Make sure to keep connected with @rygins! Give them a follow and check out their content (he's awesome) 👍 #HootChat https://t.co/Kfs4lb9WJS 2 minutes ago

hootsuite

That's all for #HootChat, everyone! Thanks for taking the time to join in! We'll see you again on July 19th for the… https://t.co/XrU4ooKNSX 2 minutes ago

hootsuite

A8. Much like @rygins said, video is making a big push. It's more engaging, and helps stop your audience from scrol… https://t.co/B5zLT6W0L4 3 minutes ago in reply to hootsuite

rygins

@hootsuite A8b. Video is accessible to all - there are lots of software available to marketers to make video creati… https://t.co/3S2OstPYtg 4 minutes ago in reply to rygins retweeted by hootsuite

rygins

@hootsuite A8. The different ways advertisers are using video: Interactive, Live, Vertical, etc. Combining brand… https://t.co/3Qp7JJETuQ 7 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q8. What is the top trend you are seeing in paid social now? #HootChat https://t.co/c3NoIk2sWt 8 minutes ago

hootsuite

A7. We have a great academy course "Advanced Social Advertising Training" that you can check out here… https://t.co/ogJOGLMUrM 11 minutes ago in reply to hootsuite

hootsuite

#HootChat inception on #NationalSelfieDay 🙌 https://t.co/XxmtSCwYTd 11 minutes ago

hootsuite

Q7. Where do you go to learn about social advertising best practices? #HootChat https://t.co/51CVSFnTHn 14 minutes ago

hootsuite

A6. They set it and forget it. Once you hit send on an ad, your work is only just getting started! Now it's time to… https://t.co/yq5SuISgBN 16 minutes ago in reply to hootsuite

rygins

@hootsuite A6b. A few more mistakes marketers make with social ads: Building the same ad strategy (and creative) a… https://t.co/DfUVdiXtPs 19 minutes ago in reply to rygins retweeted by hootsuite

rygins

@hootsuite A6. A few quick points: Not having the right tracking in place Focusing on vanity metrics alone (lik… https://t.co/mUUvypGqlf 20 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q6. What common mistakes do marketers make when it comes to social ads? #HootChat https://t.co/8VvyysarhO 21 minutes ago

hootsuite

A5. Testing is one way to maximize your efficiency. An A/B test will allow you to see what variables work best with… https://t.co/cRqD3mEHZo 24 minutes ago in reply to hootsuite

rygins

@hootsuite A5. Split test. Finding the perfect mix of creative, audience & placement can drive the most efficient a… https://t.co/FzsYE9FaZ8 27 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q5. How can marketers be more efficient with their ad budget? #HootChat https://t.co/0dwU1ORhry 28 minutes ago

hootsuite

A4. It's engaging and resonates with your target audience! You want your viewer to be enticed to stop scrolling and… https://t.co/b6SUp015Zc 32 minutes ago in reply to hootsuite

rygins

@hootsuite A4. Thumb stopping power! You have less than 3 seconds to capture users attention. Think immediacy and t… https://t.co/TK5oKRK3o3 34 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q4. What qualities does an effective social advertisement have? #HootChat https://t.co/2Z1QQQefc1 35 minutes ago

hootsuite

A3. Know the demographics of your target audience: age range, where they live, what they're interested in, etc. The… https://t.co/kJr9Qv8Eil 38 minutes ago in reply to hootsuite

rygins

@hootsuite A3c. From a content creation perspective - Test, Test, Test! Let user engagement drive your content str… https://t.co/DuxYa3aIPC 39 minutes ago in reply to rygins retweeted by hootsuite

rygins

@hootsuite A3b. Get to know your audience's demographics and how they align with their unique interests and behavio… https://t.co/DnHoK70W8t 40 minutes ago in reply to rygins retweeted by hootsuite

rygins

@hootsuite A3. To reach your audience on social - the more you know the better! Start with your owned properties -… https://t.co/ik27a9qgBi 41 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q3. What should you know about your target audience before you create a social ad? #HootChat https://t.co/038LwGYiOG 42 minutes ago

hootsuite

A2. Each network offers different value for our team. Facebook is great for brand awareness while Twitter and Linke… https://t.co/lEJUorCGip 44 minutes ago in reply to hootsuite

hootsuite

Q2. Which channels have been most effective for your advertising efforts? #HootChat https://t.co/4yCvwvXTCz 48 minutes ago

rygins

@hootsuite A1. To drive the reach of your content 📈 Organic reach is at an all time low & advertising helps reach u… https://t.co/4BkQi1eraV 52 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

A1. To reach new audiences and connect with potential customers. Help grow your community with targeted social ads… https://t.co/3k4F3xJYcN 53 minutes ago in reply to hootsuite

hootsuite

Q1. Why should brands advertise on social media? #HootChat https://t.co/z7J80itibh 54 minutes ago

rygins

@hootsuite Hey Everyone, excited to be here and looking forward to your questions! Let's chat ads! #HootChat https://t.co/grP3bX0zyo 57 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Let's start with an Icebreaker: What is your all-time favorite ad campaign? #HootChat https://t.co/jd4o4R7FSP 58 minutes ago

hootsuite

Here's a rundown of the chat. There are 8 questions, tag your answers with A1, A2, etc and use the hashtag:… https://t.co/HFSLI7Xh7W 58 minutes ago

hootsuite

First off, welcome back to #HootChat everyone! Where are you joining in from? Follow and use the #HootChat hashtag… https://t.co/9kiM2cpQxd 1 hour ago

hootsuite

Alright everyone! It's #HootChat time and our very own social advertising pro @RyGins is here to discuss how to imp… https://t.co/AHc57wjtqW 1 hour ago

hootsuite

3 ways to get more Facebook comments on your Facebook posts: https://t.co/nYfTnM5z4I via @smexaminer #ChoiceContent https://t.co/BaLuobvpJx 1 hour ago

MadalynSklar

Be sure to join our friends at @hootsuite for their awesome #HootChat today at 3pm ET. #TwitterSmarter https://t.co/CyEA4Q88Es 2 hours ago retweeted by hootsuite

hootsuite

Can you post about this right now PLEASE!? Make sure you're not asking your social media manager these questions...… https://t.co/wz0dItlfFb 2 hours ago

hootsuite

Are you looking to improve your social media ads? Set an hour aside in your calendar today and join in on #HootChat… https://t.co/RrGqaWj3GX 3 hours ago

hootsuite

Are you using Instagram's shopping feature? It could be a game-changer for B2C brands: https://t.co/aNjfsvirNo https://t.co/MvacYGlRP0 5 hours ago

hootsuite

Secrets of 3 Instagram-first brands: https://t.co/B0FxLvjsu5 https://t.co/FshK1tjIVf 6 hours ago

techbargains

#FireTVCube is finally released! Features up to 60fps 4K UltraHD & HDR-10 support and is the only Fire TV device th… https://t.co/kzGutcXClc 7 hours ago

hootsuite

How to create audience personas that will get you closer to your customers: https://t.co/9pFbECwOm6 https://t.co/5FuIktsTun 7 hours ago

hootsuite

11 tips and tactics that will help boost your Facebook engagement: https://t.co/sZxbTMMfnk https://t.co/5f5vkIlB44 8 hours ago

hootsuite

5 social media trends that are worth your investment this year: https://t.co/tIUZoMUWGZ https://t.co/cTJCVDkGGJ 10 hours ago

hootsuite

Buying Instagram followers can seem like an easy solution to boost your engagement. But believe us, you don't want… https://t.co/kyde8oAY1p 12 hours ago

hootsuite

There are a few things about SEO that Social Media Marketers just don't always get right: https://t.co/bM95XS7ezF A… https://t.co/DPdG8pyftb 12 hours ago

hootsuite

Quit wasting time on social media: https://t.co/I9WkmIk4WS Mistakes you could be making that is wasting your time a… https://t.co/xYEOYAvxKz 13 hours ago

hootsuite

Best practices for optimizing your social media strategy to generate real value: https://t.co/GVsd2BLKbR https://t.co/pvlCi0675o 14 hours ago

hootsuite

Every social media manager should have these books on their coffee table: https://t.co/0g1pFoQir3 https://t.co/jjSyxgekgq 15 hours ago

hootsuite

Here's everything you need to know about the Instagram algorithm change for 2018: https://t.co/pmIDH6MrCD https://t.co/BwIkZck2eB 16 hours ago

hootsuite

Advice comes in all shapes and sizes. In this case, it comes from the past: https://t.co/KLPKU2JWKf Old school mark… https://t.co/4CsXd7Jfjw 16 hours ago

hootsuite

19 social media metrics that really matter, why they're important, and how to track them: https://t.co/Y6aaH6TGGP https://t.co/dOpH9nJCkO 17 hours ago

hootsuite

How to launch every kind of social campaign, complete with a step-by-step checklist: https://t.co/ufWxJ9pTJg https://t.co/iyc332dfyC 21 hours ago

hootsuite

Instagram TV: What brands need to know to get started 📺 https://t.co/iP9R1ZZkRz https://t.co/uqfUV7L3Tt 21 hours ago

hootsuite

Instagram officially launches IGTV app for creators and 1-hour video uploads: https://t.co/X2gW6QZOeb #ChoiceContent https://t.co/P4zJ4HxRuT 22 hours ago
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