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hootsuiteAlright, it's time to give away this week's #HootSwag! Congrats @etakappadiamond! Your quote really resonated with… https://t.co/MN5zeQOp2z 5 minutes ago |
SmarshIncAlso, don't miss the Smarsh and Hootsuite sessions at the upcoming Connect Via Hootsuite event and hit the Smarsh virtual booth #hootchat 10 minutes ago by hootsuite |
SmarshIncWrapping here - want to say BIG THANK YOU to the folks at Hootsuite and please check out https://t.co/qEvLeSfmYO #hootchat 11 minutes ago by hootsuite |
hootsuiteDid you know that #HootConnect, the largest online conference is back in May? Sign up here! #HootChat… https://t.co/Zdzxfd4TEv 10 minutes ago |
hootsuiteWe'll be announcing the #HootSwag winner of this week shortly. Hang tight! #HootChat 10 minutes ago |
hootsuiteBig thanks to @SmarshInc for taking the time to join today's discussion and share their thoughts! #HootChat https://t.co/MLA1WGDRiF 10 minutes ago |
hootsuiteThat's all the questions we have for this week's #HootChat. What were your key takeaways from today's chat? https://t.co/RhEtFVmmNU 11 minutes ago |
SmarshIncA8 increasing use of video and images versus text for sure and special networks to leverage it will continue to emerge #hootchat 14 minutes ago by hootsuite |
hootsuiteQ8. How do you see digital marketing shifting in the future? #HootChat https://t.co/6vBMxxZ7Bc 17 minutes ago in reply to hootsuite |
SmarshIncA7d Content is king and being a resource leads to good engagement with your targets so look for sources of fresh content to share #hootchat 18 minutes ago by hootsuite |
SmarshIncA7c Again having analytics to monitor what is working and what isn't is key as you move along so you stay current #hootchat 18 minutes ago by hootsuite |
SmarshIncA7b Also need to adjust blend or networks and channels to reach the age-specific demographics you want as they change always #hootchat 19 minutes ago by hootsuite |
SmarshIncA7a Example - look at Instagram - it's now being used in Financial Services and Local Government but it started personally first #hootchat 20 minutes ago by hootsuite |
SmarshIncA7 staying up to date is hard, but lately look to what becomes popular in the personal social world and prepare for it in biz #hootchat 21 minutes ago by hootsuite |
hootsuiteQ7. How do you keep up to date with the ever changing digital marketing landscape? #HootChat https://t.co/QaD4ZfWGjw 23 minutes ago in reply to hootsuite |
SmarshIncA6b Good archiving solutions will capture the messages directly from the sources via API in their original formats #hootchat 26 minutes ago by hootsuite |
SmarshIncA6a Solutions like Hootsuite and Amplify help marketers manage the social activities while archiving makes it compliant #hootchat 26 minutes ago by hootsuite |
SmarshIncA6 This is where technologies like comprehensive archiving platforms help so much as you can automate capture and policy checking #hootchat 27 minutes ago by hootsuite |
hootsuiteQ6. How can Digital Marketers take advantage of these shifts while mitigating the risks and staying compliant?… https://t.co/e0QhdVX05Y 30 minutes ago in reply to hootsuite |
SmarshIncA5e regulators do not expect perfection, but they expect you to monitor and correct when you find something out of bounds #hootchat 31 minutes ago by hootsuite |
SmarshIncA5d Regulators look favorably on firms that have systems in place to catch potential violations and take corrective actions #hootchat 32 minutes ago by hootsuite |
dipyourtoesin@hootsuite A5: By all means embrace digital and innovate BUT do so while being mindful of risks and legal considera… https://t.co/Pkprntp9Cq 33 minutes ago in reply to hootsuite by hootsuite |
SmarshIncA5c so the best practice is to retain everything and supervise it as it goes out so you can correct any misuse immediately #hootchat 32 minutes ago by hootsuite |
SmarshIncA5a The content needs to be thought out and whenever possible be approved ahead of time to avoid potential risks #hootchat 34 minutes ago by hootsuite |
SmarshIncA5 Marketers need to be aware that social media ads and comms are being monitored by regulators and leave a trail #hootchat 35 minutes ago by hootsuite |
blogsmallthings@hootsuite A5 we're always learning & the regulators are too. Rsks and legal considerations will change as digital activity grows #HootChat 36 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ5. What impact does all of this have in terms of new risks and legal considerations? #HootChat https://t.co/tymDN4Q0xI 37 minutes ago in reply to hootsuite |
SmarshIncA4b the point here is that the number of channels continues to increase and become more diverse so monitoring is harder #hootchat 40 minutes ago by hootsuite |
hootsuiteHalf way through #HootChat already! Thanks to everyone for taking the time to join in today! Q5 coming up in a coup… https://t.co/HAOQevoZBF 40 minutes ago |
SmarshIncA4a regulators are responding now to the increasing spectrum of digital channels that biz uses to communicate - see… https://t.co/dbKByloX3P 41 minutes ago by hootsuite |
SmarshIncA4 when looking at this language from FINRA and the SEC you will see that it does not matter which device or net th… https://t.co/Pui3dcKFED 42 minutes ago by hootsuite |
hootsuiteAn awesome reason to be a part of the digital marketing industry 👇 #HootChat https://t.co/wbmcNBq7jr 42 minutes ago |
SmarshIncA3f Social media advertising is also effective to reach specific demographics by age groups - see attached image… https://t.co/sUxoUt7mnA 45 minutes ago by hootsuite |
hootsuiteQ4. How have they impacted the regulators who set the requirements for compliance? #HootChat https://t.co/7tO3wV2w63 45 minutes ago in reply to hootsuite |
SmarshIncA3d Archiving social media comms also solves the problem for govt as it makes responding to FOIA requests easy and quick #hootchat 47 minutes ago by hootsuite |
SmarshIncA3c Hootsuite makes Amplify and we catch the messages generated, supervise and retain them to meet compliance regs #hootchat 48 minutes ago by hootsuite |
SmarshIncA3b We call it BYOP or Bring Your Own Person as an evolution beyond Device #hootchat 49 minutes ago by hootsuite |
SmarshIncA3a It is now possible to leverage employees mature social media networks if they opt in to the archiving #hootchat 49 minutes ago by hootsuite |
SmarshIncA3 technologies like archiving make social media comms compliant by retaining the messages and supervising the content #hootchat 50 minutes ago by hootsuite |
hootsuiteQ3. How have these digital shifts impacted businesses in regulated industries? #HootChat https://t.co/5KSsokaeYp 52 minutes ago in reply to hootsuite |
SmarshIncA2d for marketers in regulated businesses they need to learn the skill of collaborating with compliance and legal #hootchat 54 minutes ago by hootsuite |
hootsuiteCool to see all of the different skills the #HootChat audience has developed to keep up with the digital marketing… https://t.co/rxUUyWhNvk 53 minutes ago |
SmarshIncA2c Also analytics, analytics, analytics - need to analyze what is working and what isn't and adjust quick #hootchat 55 minutes ago by hootsuite |
SmarshIncA2b Can't stay responsive doing everything in individual tools need to mange it in a comprehensive way with new tools #hootchat 56 minutes ago by hootsuite |
SmarshIncA2a The other new skill is learning to manage social presence and campaigns in a consolidated way to be productive #hootchat 57 minutes ago by hootsuite |
SmarshIncA2 As a lot of folks on this chat are mentioning the use of video content is a key now and new skills to learn #hootchat 58 minutes ago by hootsuite |
hootsuiteQ2. What new skills have you had to learn in order to adapt to this shift? #HootChat https://t.co/ZErjJ73cmj 1 hour ago in reply to hootsuite |
hootsuiteOff to a great start. Q2 is coming up! #HootChat https://t.co/DdSALdkk3p 1 hour ago |
SmarshIncA1a I was surprised myself how big the shift actually is - must be fueled by results being achieved #hootchat 1 hour ago by hootsuite |
DealNews9 Teas to Help You Unwind Before Bed - https://t.co/wVYQvD4AOt 1 hour ago |
SmarshIncA1 We see a huge shift to advertising in social media nets vs traditional online ads - check out the stats here in… https://t.co/LgSp90xs41 1 hour ago by hootsuite |
hootsuiteQ1. What has been the biggest shift in digital marketing you've seen in the last 5 years? #HootChat https://t.co/q9nbuFlZDK 1 hour ago |
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