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hootsuiteQ8. What are your top 3 tips for running an A/B test on social? #HootChat https://t.co/9vek0L11VM 3 minutes ago |
Keri_MellottA7d: We ran a #WorldSeries Twitter campaign and tested #Cubs fans vs #Indians fans by changing out their official h… https://t.co/v3TcbTHTjV 5 minutes ago![]() |
Keri_MellottA7c: Kill/pause the non-performing piece of content. Re-allocate budget to winners if it's a paid campaign. #HootChat 6 minutes ago![]() |
Keri_MellottA7b: Run them against each other in the same campaign and track and measure their results. #HootChat 6 minutes ago![]() |
Keri_MellottA7a: An A/B test has a "control" (A) piece of content and a "treatment" (B) piece that's slightly different.… https://t.co/9VlVwswzjc 7 minutes ago![]() |
hootsuiteQ7. What does an A/B test look like on social media? #HootChat https://t.co/oJBHZicKlD 8 minutes ago |
Keri_MellottA6b: Launch multiple tests to figure out what's working vs a waste of your time and effort. #HootChat https://t.co/H0K08ZKMhZ 12 minutes ago![]() |
hootsuiteWe're typing up a storm to try and engage with everyone on #HootChat. Keep the great insight coming, friends! https://t.co/2k6GecIACu 12 minutes ago |
hootsuiteQ6. What are your tips for improving social ROI? #HootChat https://t.co/7MNkc9YeVo 14 minutes ago |
Keri_MellottA5c: Influencer marktng is a home run w/ the right audience. Where their influence lives isn't as imprtnt as engage… https://t.co/ZAQ7lDrnOR 15 minutes ago![]() |
Keri_MellottA5b: Success is found on more of a strategic campaign level, not by platform necessarily. #HootChat 16 minutes ago![]() |
Keri_MellottA5a: Nope. Goals differ. Audiences & platforms, too. Know where ur customers spend most of their time. Watch if/whe… https://t.co/dKMtTuzCpd 19 minutes ago![]() |
hootsuiteQ5. Will the most profitable social channel be the same for everyone? Why? #HootChat https://t.co/o2qkbcF2wB 21 minutes ago |
hootsuiteQ4. How can you determine what your most profitable social channel is? #HootChat https://t.co/NIf3qQTa4e 22 minutes ago |
hootsuiteQ4. How can you determine what your most profitable social channel is? #HootChat https://t.co/P5s8XM1kgC 26 minutes ago |
Keri_MellottA3b: Want Brand Awareness? Measure Ad Recall, Reach and Impressions. Sales? Measure clicks, web traffic, conversion events. #HootChat 32 minutes ago![]() |
Keri_MellottA3a: Depends! What's your campaign objective? Start at the end goal and work backwards. #HootChat https://t.co/ei5d0FY0lL 33 minutes ago![]() |
hootsuiteA3: There's a few you can use to measure... your reach, traffic, revenue + conversions #HootChat https://t.co/6ohUAAVnMK 33 minutes ago in reply to hootsuite |
hootsuiteQ3. What social media metric do you think is most important to measure to prove ROI? #HootChat https://t.co/TW2qcaCKdf 35 minutes ago |
hootsuiteA2: It's evidence that your marketing efforts are actually working... and you (and your clients) want to know if it… https://t.co/cjxDrwyevK 38 minutes ago in reply to hootsuite |
Keri_MellottA2: Metrics help justify business/marketing decisions. Usually, more data means more budget when you can show prove… https://t.co/rutU5X7z9X 42 minutes ago![]() |
hootsuiteQ2. Why is it important to measure social ROI? #HootChat https://t.co/GBgOMj03pZ 44 minutes ago |
Keri_MellottA1c: So many metrics - clicks, engagement rates, conversion data...#HootChat 49 minutes ago![]() |
Keri_MellottA1b: Social Media ROI = Numbers that can be traced back to specific tasks or actions taken in campaigns. #HootChat 49 minutes ago![]() |
Keri_MellottA1a: Social Media ROI = Data that proves what you're spending time on matters! #HootChat 49 minutes ago![]() |
hootsuiteQ1. What is social media ROI? #HootChat https://t.co/NRt13FeuS3 51 minutes ago |
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hootsuiteOk, let's get chatting! There's 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM #HootChat 53 minutes ago |
hootsuiteWarm-up Question: How about that game last night? You know which game we're talking about... ⚾️ #HootChat 54 minutes ago |
hootsuiteYep, it's #HootChat time! Follow and use the hashtag to join the conversation. Where are you joining in from today? https://t.co/IifJ6wXdkF 54 minutes ago |
hootsuiteGuess what everyone! #HootChat is back and we've got @Keri_Mellott of @eHarmony here to chat about social testing… https://t.co/ufbjXLbeDS 55 minutes ago |
hootsuiteThis week on #HootChat we'll be talking about how to prove social ROI through testing with @Keri_Mellott of… https://t.co/dj1YdxKO8x 1 hour ago |
techbargainsSome great #deals on #Vizio Smart HDTVs from #Groupon. Get a 24" 1080p #TV for $89.99. https://t.co/8VFl23MXue… https://t.co/60qEztu2Qn 1 hour ago |
hootsuiteLow-quality, blurry, or poorly edited images simply won't cut it: https://t.co/8T3eZkqTyT Expert design tips for yo… https://t.co/kmAfUqDTk8 1 hour ago |
MadalynSklarBe sure to join our friends at @hootsuite for their awesome #HootChat today at 3pm ET. #TwitterSmarter https://t.co/dcAFP8tsFB 2 hours ago![]() |
hootsuiteThese features can seriously up your Twitter game… if you know how to find them: https://t.co/GALtZ3mF0H 21 Twitter… https://t.co/obD1FG3la2 2 hours ago |
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MadalynSklarArticle from @hootsuite: Twitter Hacks: 21 Tricks and Features You Probably Didn't Know About https://t.co/H3HbESAAiZ #TwitterSmarter 2 hours ago![]() |
hootsuite4|4 Look at the public lists created by influencers in your field or your largest competitors. Bam! @madalynsklar… https://t.co/yx4xZlRLp8 2 hours ago in reply to MadalynSklar |
hootsuite3|4 Another trick: Save time from creating lists by subscribing to other users' public lists! @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar |
hootsuite2|4 You can do this by creating a list and adding your competition to it. Make sure the list private though! 🤐 @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar |
hootsuite1|4 Where should we begin? Lists are perfect for keeping an eye on your competitors without actually following @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar |
MadalynSklarAsk @hootsuite: What are some cool Twitter List Hacks & Tricks? #TwitterSmarter https://t.co/ocdYQ1tXS6 2 hours ago![]() |
hootsuiteIs anyone else feeling great today? It must be Thursday! #TwitterSmarter starts soon and then we host #HootChat w/ @Keri_Mellott at 12PST! 3 hours ago |
hootsuite8 things successful people do before breakfast: https://t.co/glkPLHrTfp on @Entrepreneur https://t.co/DP5G74P4Cy 3 hours ago |
hootsuiteAm I allowed to use this photo on social media? 📷 https://t.co/nN6ZyrA4MH Understanding image copyright https://t.co/ZjMgi18EQz 3 hours ago |
franniegableKEITH KEITH KEITH JUST GIMME MORE KEITH #CMAawards50 3 hours ago |
CountryMusic.@KeithUrban is a tough act to follow! This performance was amazing! #CMAawards50 https://t.co/YuTAYWscl5 17 hours ago![]() |
hootsuiteThese are the best times to post on social media 🕞 https://t.co/DUzd3Bgd9h https://t.co/1kbWBbGiWt 4 hours ago |
hootsuiteWhy social media management is much more than just posting: https://t.co/hUCanAahY1 via @socialmedia2day… https://t.co/CY8quzAU1r 4 hours ago |
techbargainsStock up on your travel gear w/ up to 60% off Luggage and Travel Gear Today Only on #amazon #deals #dailydeals… https://t.co/q6qT4UU0xL 4 hours ago |
hootsuiteFree social marketing training 🙌 https://t.co/zpocqG94rL 6 online courses to develop your social marketing skills https://t.co/JnPJkZPRCr 5 hours ago |
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