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hootsuite

Q7: How do you measure the success of your ad campaigns? #HootChat https://t.co/r9ZWdJX4e6 4 minutes ago

hootsuite

Make sure to use the #HootChat hashtag if you're joining today's conversation 😊 https://t.co/iNEWQ6jLMX 4 minutes ago

AdEspresso

A6b: Over testing. Don't test too many elements at once. Start with broad experiments like Men vs Women. Then fine-tune #HootChat 8 minutes ago retweeted by hootsuite

AdEspresso

A6: Not tracking conversions and optimizing for clicks or even worst likes. No one got rich with likes! #HootChat 8 minutes ago retweeted by hootsuite

hootsuite

Q6: What are the most common mistakes marketers make with Facebook Ads? #HootChat https://t.co/lbVp1HWsGG 10 minutes ago

AdEspresso

A5c: monitor the frequency of your ads. If Freq. > 6 you should change audience or refresh ads design https://t.co/oghFstDU3Z #hootchat 12 minutes ago retweeted by hootsuite

AdEspresso

A5b: Use AdSets to split test Audiences and move budget across adsets to spend more where you get the best #ROI #hootchat 15 minutes ago retweeted by hootsuite

AdEspresso

A5: Split testing is critical when you spend >$500/mo in #FacebookAds! You need to test both the Design and the Audience #HootChat 16 minutes ago retweeted by hootsuite

hootsuite

We've got a great chat going on for #HootChat right now with @AdEspresso. Join in if you want to learn more about Facebook advertising! 16 minutes ago

hootsuite

Q5: How can you optimize your Facebook Ad campaigns for performance? #HootChat https://t.co/nX03gin0ge 18 minutes ago

AdEspresso

A4c: Laser Focused ads pitching benefits not features for generating Sales #hootchat 21 minutes ago retweeted by hootsuite

AdEspresso

A4b: Lead Magnets for converting traffic into leads. Here use Custom Audiences for retargeting website visitors #HootChat 21 minutes ago retweeted by hootsuite

AdEspresso

A4: Content like blog posts works great for top of the funnel objectives: Engagement and Traffic acquisition #HootChat 22 minutes ago retweeted by hootsuite

hootsuite

Q4: What types of content work best for Ads? Is it the same as organic Facebook? #HootChat https://t.co/SNiVyf2tSz 24 minutes ago

AdEspresso

A3c: #FacebookAds work extremely well for Lead generation with free ebooks & webinars. You can then close the loop via email #HootChat 27 minutes ago retweeted by hootsuite

AdEspresso

A3b: NEVER start a #FacebookAds campaign without having a conversion pixel installed on your website #HootChat 28 minutes ago retweeted by hootsuite

AdEspresso

A3: Use real business metrics, not vanity ones. Always track conversions on your website. When possible track revenues #HootChat 29 minutes ago retweeted by hootsuite

hootsuite

Q3: What goals should you set for your Facebook Ad campaigns? #HootChat https://t.co/YFBFac2qa0 31 minutes ago

hootsuite

What does the #HootChat community like about Facebook ads? The targeting capabilities. https://t.co/Ozyqhaqn2s 32 minutes ago

AdEspresso

A2d: Make extensive use of Custom Audiences to target users at the right moment in the sales cycle #HootChat 33 minutes ago retweeted by hootsuite

AdEspresso

A2c: Find the right demographic audience using Interests and Custom Audiences #HootChat 34 minutes ago retweeted by hootsuite

AdEspresso

A2b: Talk benefits not features, address the rational & emotional side of your users and use Social Proof #HootChat https://t.co/usK7s9PbaT 34 minutes ago retweeted by hootsuite

AdEspresso

A2: (1) Catchy Design and clear copy targeted to (2) the right audience at (3) the right time #HootChat 35 minutes ago retweeted by hootsuite

hootsuite

Q2: What are the top 3 qualities of a winning Facebook Ad? #HootChat https://t.co/RKdyTcTg2n 36 minutes ago

AdEspresso

A1d: #FacebookAds offer the best demographic and interest targeting available on the market! #hootchat 41 minutes ago retweeted by hootsuite

AdEspresso

A1c: With Google Adwords you can only reach users actively looking for your product on the other hands. #HootChat 42 minutes ago retweeted by hootsuite

AdEspresso

A1b: Facebook is great for Demand Generation. You can reach your perfect audience and let them discover your product #HootChat 43 minutes ago retweeted by hootsuite

AdEspresso

A1: With 1.7Bn Active Users Worldwide & Organic Reach < 5% Facebook is becoming a pay to play platform for brands #HootChat 43 minutes ago retweeted by hootsuite

hootsuite

Q1: Why should Facebook Ads be part of your social strategy? #HootChat https://t.co/19yULAhYIi 44 minutes ago

hootsuite

Ok, let's get chatting! There's 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM #HootChat 45 minutes ago

DealNews

11 Beauty Products from E.L.F. You Need on Your Shelf - https://t.co/zYHzBNSdRz 45 minutes ago

hootsuite

Warm-up Question: Who here has ran a Facebook ad campaign? Who is looking to run one? #HootChat 46 minutes ago

hootsuite

Yep, it's #HootChat time! Follow the hashtag to join the conversation. Say hi to everyone! Where are you joining in… https://t.co/dZe6HjOSaI 47 minutes ago

hootsuite

Guess what everyone! #HootChat is back and we've got @AdEspresso here to chat about optimizing your Facebook ads! https://t.co/l3p3mEgARt 48 minutes ago

hootsuite

Learn how to optimize your Facebook advertising with @AdEspresso in today's #HootChat! Join us in 15 mins! https://t.co/1ajXzKdsPS 1 hour ago

techbargains

Protect your new #laptop & #tablet in style w/ this #Targus Legend 16" Laptop #backpack. $15 at #Amazon.… https://t.co/lRpmmCNx9w 1 hour ago

hootsuite

Not too long till we start the #HootChat discussion! See you all soon 😊 https://t.co/L6tdPfKZw8 1 hour ago

hootsuite

When's the best time to post on Facebook? https://t.co/4xnaAxwgIm A list of Facebook stats (and what they mean for… https://t.co/nCSnYtRIqn 1 hour ago

DealNews

From hayrides & haunted houses to parties & pumpkin treats, here are 14 ways to celebrate Halloween for $20 or less https://t.co/jsh3qKEPYo 1 hour ago

MadalynSklar

Be sure to join our friends at @hootsuite for their awesome #HootChat today at 3pm ET. #TwitterSmarter https://t.co/1g4etWUIAI 2 hours ago retweeted by hootsuite

hootsuite

11 spooktacularly adorable Halloween costumes for dogs: https://t.co/ddbFaZRczb Presented by #hootdogs 🐶… https://t.co/Uf5d096Cd8 2 hours ago

techbargains

Great for #camping or in the #garage. This $30 worklight features 900-lumens and a USB charge port.… https://t.co/tKaKKMZmtX 2 hours ago

MadalynSklar

Check out this article from @hootsuite: The Complete Emoji Guide for Social Media Marketers https://t.co/S6aZAtz6i0 #TwitterSmarter 2 hours ago retweeted by hootsuite

hootsuite

6|6 Emojis are great, just make sure to not over do them and that you send them at appropriate times 😊 @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

5|6 How formal is the tweet you're sending? Is an emoji necessary? 🤔. Ask yourself these questions @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

4|6 It's also important to recognize the appropriate time and place for emojis. @madalynsklar #TwitterSmarter https://t.co/Dp3x3KI9eu 2 hours ago in reply to MadalynSklar

hootsuite

3|6 Overusing emojis can be distracting and confusing for your audience 😊🙌🔑🙈.🚨.. See? @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

2|6 Firstly, don't over do it on the emojis. We recommend one, MAYBE two for a Tweet 👍 @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

hootsuite

1|6 We ❤️ emojis! But it's important to keep these things in mind… @madalynsklar #TwitterSmarter 2 hours ago in reply to MadalynSklar

MadalynSklar

Ask @hootsuite: What do I need to know about using emojis in my tweets? #TwitterSmarter https://t.co/xG5vniPIdk 2 hours ago retweeted by hootsuite

hootsuite

We're joining in on #TwitterSmarter and hosting #HootChat today. Who's excited to chat? Let's do this thing! https://t.co/JIFwafqFeq 2 hours ago

DealNews

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hootsuite

If you're a social media marketer, you're going to want to bookmark these important sites: https://t.co/jGtgVIRNYZ https://t.co/832w5nR5oW 3 hours ago
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