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hootsuite

Q8: What advice would you give to non-profits just starting with social? #HootChat https://t.co/0EikHZoU02 4 minutes ago

MRCampaigns

A7c: Example 3. Goal: Educate the public at large. Metrics: Reach (usually not a great metric, but in this case it works) #HootChat 8 minutes ago retweeted by hootsuite

MRCampaigns

A7b: Example 2. Goal: Put pressure on a legislator. Metrics: # petitions sent through an online tool. #HootChat 8 minutes ago retweeted by hootsuite

MRCampaigns

A7: Metrics should be tailored to your goal. (Obviously, right? But it's harder than it looks!) #HootChat 8 minutes ago retweeted by hootsuite

hootsuite

Q7: How can companies tell if their campaign is succeeding? What metrics matter? #HootChat https://t.co/wOHnZ2yStC 10 minutes ago

MRCampaigns

A6b: Trying to overly control your message. Social media is dynamic, let your supporters react + remix your content. Trust them! #HootChat 12 minutes ago retweeted by hootsuite

MRCampaigns

A6a: Impatience. You need to build your community first. Listen. Engage. Interact. THEN you can try fundraising, recruiting, etc. #HootChat 14 minutes ago retweeted by hootsuite

MRCampaigns

A6: Shiny object syndrome! Social media is not Pokemon, you don't have to "catch 'em all." https://t.co/ZZGZEI1KLd #HootChat 15 minutes ago retweeted by hootsuite

hootsuite

Q6: What common mistakes do non-profits make with social? #HootChat https://t.co/S5tQqliU7l 16 minutes ago

MRCampaigns

A5c: @elizabethforma is an amazing mix of serious policy, engagement, personal touches, and solid Donald Trump burns. #HootChat 18 minutes ago retweeted by hootsuite

MRCampaigns

A5b: @unicefusa jumped on the #frinkiac pop culture moment: https://t.co/zSe9tiuVFF #HootChat 19 minutes ago retweeted by hootsuite

MRCampaigns

A5a: @AbortionFunds showed a friendly, relateable, human side by asking for help naming a coffee machine. #HootChat https://t.co/1vbbrKotPM 20 minutes ago retweeted by hootsuite

MRCampaigns

A5: The Smithsonian @NationalZooDC teasing a pregnant orangutan announcement to add mystery + excitement. #HootChat https://t.co/aIfkrJA9Oo 22 minutes ago retweeted by hootsuite

hootsuite

Q5: What are your favorite examples of non-profit social campaigns? #HootChat https://t.co/0MusOuHxJu 23 minutes ago

MRCampaigns

A4b: Balance strength and warmth to connect and convince. More here: https://t.co/NrZguirRqN #HootChat 25 minutes ago retweeted by hootsuite

MRCampaigns

A4a: Be current! Use trending memes or relate your issue to what people are talking about. #GameOfThrones #HootChat 26 minutes ago retweeted by hootsuite

HootSmallBiz

A4) A twitter chat is a great way to get your community involved and aware! #hootchat https://t.co/sGj0K54xnR 29 minutes ago retweeted by hootsuite

MRCampaigns

A4: Be about the cause, not about you/your brand. You're trying to reach actual humans who care about your issue; sound like one! #HootChat 27 minutes ago retweeted by hootsuite

hootsuite

Q4: What types of social media campaigns can be impactful for non-profits? #HootChat https://t.co/uENCAcTN9Y 30 minutes ago

MRCampaigns

A3a: Brands must manufacture stories for marketing. Nonprofits have real stories, just have to figure out the best way to share. #HootChat 35 minutes ago retweeted by hootsuite

MRCampaigns

A3: Content is king on social -- which gives nonprofits with an authentic voice an edge. #HootChat 35 minutes ago retweeted by hootsuite

hootsuite

Q3: How do social campaigns differ for non-profits vs brands? #HootChat https://t.co/Ix6wJopwqb 36 minutes ago

MRCampaigns

A2c: Half of FB reach is made up of nonfans (see our Benchmarks Study at https://t.co/wf5vPLMYpf for more) #HootChat https://t.co/I8H2O4Otw5 37 minutes ago retweeted by hootsuite

MRCampaigns

A2b: Social is built to put your content in front of new audiences, so you reach new potential supporters. #HootChat 38 minutes ago retweeted by hootsuite

MRCampaigns

A2a: And you need to listen! You can learn a lot about supporters, how they see themselves and you, as we saw in last week's #HootChat 39 minutes ago retweeted by hootsuite

hootsuite

Q2: What makes social media an effective channel for non-profits? #HootChat https://t.co/QwkmasRbV8 42 minutes ago

MRCampaigns

A1c: We focus on nonprofits who change the world and alleviate suffering: disaster relief, rights groups, enviros, libraries, etc. #Hootchat 46 minutes ago retweeted by hootsuite

MRCampaigns

A1b: Any org with a cause other than making money. a.k.a charities, NGOs, associations, depending on where you are. #HootChat 47 minutes ago retweeted by hootsuite

MRCampaigns

A1: Most of Donald Trump's businesses? (Because of all the bankruptcies, get it?) #HootChat https://t.co/4dXJokfafI 47 minutes ago retweeted by hootsuite

hootsuite

Q1: What is a non-profit organization? #HootChat https://t.co/9ZAMeu9Nvj 48 minutes ago

hootsuite

Let's get chatting! There are 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM 💬 #HootChat 49 minutes ago

hootsuite

It's #HootChat time! Follow the hashtag to join in the conversation. What have you been up to today? https://t.co/IoR17i7b7a 52 minutes ago

hootsuite

Alright everyone, #HootChat is back! We've got @MRCampaigns with us to discuss social for non-profits today! 😄 https://t.co/HXwLaZ4nMe 54 minutes ago

hootsuite

Today's #HootChat theme is "Social Media for Non-Profits" with @MRCampaigns! Join us in 15 mins 👍 https://t.co/9o4hhsgJVn 1 hour ago

techbargains

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hootsuite

The surprising skill employees need (according to one CEO) https://t.co/LlBBJOQfPQ on Hootsuite's podcast, #Hootcast https://t.co/kbSVk5IxAW 1 hour ago

DealNews

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hootsuite

5/5| For more info on this topic, check out our Influencer Marketing blog post 👉 https://t.co/MX6Go3l6i3 @MadalynSklar #TwitterSmarter 2 hours ago in reply to hootsuite

hootsuite

4/5| What we do is leverage Hootsuite's keyword search streams to find high-value individuals in your area 👌 #TwitterSmarter @MadalynSklar 2 hours ago in reply to hootsuite

hootsuite

3/5| Relevant = They're trusted resources for your customers. Reach = They have an audience of good size. @madalynsklar #TwitterSmarter 2 hours ago in reply to hootsuite

hootsuite

2/5| Once you have a pool of potential influencers, filter for relevance and reach. 👍 #TwitterSmarter @MadalynSklar https://t.co/PLckRT8Dbd 2 hours ago in reply to hootsuite

hootsuite

A quick social media guide for time-strapped execs: https://t.co/9nAhvxK2gr https://t.co/Zvb9RMYLxC 2 hours ago

hootsuite

1/5| Start with who your audience engages with. The people your audience looks up to are perfect targets #TwitterSmarter @MadalynSklar 2 hours ago in reply to MadalynSklar

hootsuite

How are our #TwitterSmarter friends doing today? | Will you be joining in on our #HootChat featuring @MRCampaigns later? 2 hours ago

hootsuite

Afraid to ask some obvious questions about Snapchat? Don't worry, we've got you covered: https://t.co/1QdR9FcBFz https://t.co/LaxlvDopji 3 hours ago

hootsuite

This is the real reason Microsoft bought LinkedIn: https://t.co/zAsCl4NDxv on @Forbes https://t.co/exHweNI0CH 3 hours ago

techbargains

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hootsuite

7 creative accounts on Instagram (and what brands can learn from them) https://t.co/6lhJocsHQn https://t.co/WzYTnnuFl3 4 hours ago

DealNews

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hootsuite

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techbargains

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hootsuite

Social media managers will love these awesome Mac keyboard shortcuts: https://t.co/vLOszRPJ8i https://t.co/2TJeNZQ62Q 5 hours ago

hootsuite

What do Facebook, teamwork, big banks and roadkill have in common? This: https://t.co/Facu0SkeGU #Hootcast https://t.co/TXaFH0jLjI 5 hours ago
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