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ndimichinoA6a: Thinking that social branding is something that can be accomplished with a slide in a presentation. #HootChat @hootsuite 4 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ6: What are some common mistakes companies make with branding? #HootChat https://t.co/Wv1XGSdaxu 5 minutes ago |
ndimichinoA5e: As far as people, @Harry_Styles does what @KimKardashian does, only with every single tweet. His audience is incredible. #HootChat 7 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA5d: Here's a tweet that made me choke on my coffee. This was when @HouseofCards season 3 was released. #HootChat https://t.co/MGbQYc8Dhd 8 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA5c: ...they embrace the wacky/strange, and it almost works too well (check their Tumblr, too). #HootChat 10 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA5b: @DennysDiner completely understands their brand and audience online, and realized this can be a space to experiment... #HootChat 11 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA5a: The obvious ones are brands like @Nike or @CocaCola. I'll go with one of my favorite brands: @DennysDiner. #HootChat @hootsuite 11 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ5: Which companies (or people) have the most engaging social brands? #HootChat https://t.co/j3SAoWBHX7 13 minutes ago |
ndimichinoA4b: And at Square, our voice is more direct, smart, and informative. #HootChat 19 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA4a: Voice should be true to your company's mission & overall outlook. At Charmin we had a fun, cheeky voice. #HootChat @hootsuite 20 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ4: How can you decide what your social brand 'voice' sounds like? #HootChat https://t.co/WQ8C4jvNGw 21 minutes ago |
ndimichinoA3e: Final step: Executing on your content strategy to reach your target audience and achieve your goals. #HootChat 22 minutes ago in reply to ndimichino by hootsuite |
bbandmmediaA3: Effort! A lot of companies don't realize how much time and effort it takes to build your social presence @hootsuite #HootChat 24 minutes ago in reply to hootsuite by hootsuite |
ndimichinoA3d: Figure out the channels your brand belongs on. Solidify content streams. Establish your voice (this may vary by channel). #HootChat 23 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA3c: Setting social and (possibly) business goals. Identify your industry and target audiences. Determine advertising budgets. #HootChat 24 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA3b: Be able to answer a seemingly simple question: How do we get people to care about us and our message/company/product/mission? #HootChat 25 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA3a: Create a (written/real/tangible) strategy to follow. This will be your [insert religious book of choice]. Follow it. #HootChat 26 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA3: *longgggggggggg inhale* #HootChat @hootsuite 27 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ3: What pieces go into building a social brand? #HootChat https://t.co/8JlbTkeUZB 28 minutes ago |
ndimichinoA2c: You'll see on social that we share helpful info, tips, & advice. And, of course, feature Square sellers with amazing stories. #HootChat 31 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA2a: Your online presence should bring your company's mission to life, providing some inherent value to your audience. #HootChat @hootsuite 33 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ2: Why is it important to thoughtfully build your company's brand? #HootChat https://t.co/3ocbE3dDNS 34 minutes ago |
bbandmmediaA1: A brand is everything you want your company/product to represent! It's the unique identifier ✋ @hootsuite #HootChat 40 minutes ago in reply to hootsuite by hootsuite |
ndimichinoA1b: Your digital brand is the reputation, appearance, and personality you build for yourself or your business online. #HootChat @hootsuite 40 minutes ago in reply to ndimichino by hootsuite |
ndimichinoA1a: Hey everyone! Since you all basically know the answer to this (hopefully), I'll share an answer specific to social... @hootsuite 40 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ1: What exactly is a 'brand'? #HootChat https://t.co/dqoKM9Bqyn 41 minutes ago |
hootsuiteLet's get chatting! There are 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM 💬 #HootChat 44 minutes ago |
hootsuiteOK but seriously, today we're talking social brand building with @ndimichino from payment startup @Square. Welcome to #HootChat Nick 👋 45 minutes ago |
hootsuiteCha-ching! Time for #HootChat! Today we're making it rain... with tweets. Say hi and follow the hashtag to join in 💯 https://t.co/NURberedIX 46 minutes ago |
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hootsuiteWe're talking social media + brand building on #HootChat, led by @Square's @ndimichino. Join the convo in 15 min! https://t.co/MTDWzNBQqG 1 hour ago |
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