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DealNews

Up late? Consider buying one of these As Seen On TV products (that actually work) https://t.co/M1CSjCaOXQ https://t.co/UQfTCFSpIk 10 minutes ago

hootsuite

A comprehensive guide to social media ROI: https://t.co/caLpmZNPKf https://t.co/cjPJ0X8tJa 55 minutes ago

DealNews

Check out our best men's #clothing deals to see how you can save on dress pants, layering basics, and more https://t.co/wrfHBVYATH 1 hour ago

hootsuite

Improve your social marketing skills with these 6 free online courses: https://t.co/QB0m4ZKsbS https://t.co/zao90PVzIH 1 hour ago

hootsuite

A beginner's guide to Facebook Analytics and Insights: https://t.co/0DePIljxs1 https://t.co/XIC2mKNcQf 1 hour ago

DealNews

These #electronics deals are all about streaming, including the newest #AppleTV https://t.co/JvJ1vpqUmi https://t.co/wypHQ22HN7 2 hours ago

hootsuite

Brand advocacy isn't the sexiest of marketing concepts: https://t.co/HX4QI0Or8R 5 challenges and how to solve them https://t.co/RCQv84wLp7 3 hours ago

hootsuite

An exclusive look at how the First Lady mastered social media https://t.co/4AURjCYpP5 via @verge #ChoiceContent https://t.co/6GlAhmssR8 5 hours ago

hootsuite

5 Facebook cover photo lessons from 10 of our favorite brands: https://t.co/cJybhiIwcD https://t.co/50UJDTRgZi 7 hours ago

hootsuite

Attention brands: Please stop using the following words: https://t.co/XTdOy5ZlGE https://t.co/We8FVoNgUc 8 hours ago

hootsuite

A survival lesson for businesses from Facebook's Reactions: https://t.co/U1h5O1F38k https://t.co/Deih1DwOvT 10 hours ago

hootsuite

How tech industry leaders are integrating social media and managing customer inquiries: https://t.co/CfCzbovgYS https://t.co/tQg2ctz0Ry 12 hours ago

hootsuite

A big change could be coming to your Instagram feed https://t.co/0nLZL0gOdI via @mashable #ChoiceContent https://t.co/tKvQLjhqcX 12 hours ago

hootsuite

Every social media budget should incorporate the following 7 essential components: https://t.co/f9v9snSNz9 https://t.co/gymgdC4w6L 14 hours ago

hootsuite

3 insights about Pinterest for brands from @PegFitzpatrick: https://t.co/hrw6ipIDrz https://t.co/wv8RvFmU1f 14 hours ago

hootsuite

Teaming up to to keep the bad stuff out πŸ’ͺ| https://t.co/S9zemLFERa 15 hours ago

techbargains

Can't decide between a laptop or tablet? This $250 #Dell 11in IPS convertible is your answer https://t.co/xJ4Db8EkkX https://t.co/O5hRXmcsBi 16 hours ago

hootsuite

How do you choose social media images? Here's some easy guidelines: https://t.co/rfnzsUHTrl https://t.co/hgUfBhIjX4 16 hours ago

techbargains

Find out how you can get a 32" LED #HDTV from a top brand for under $100 effectively priced https://t.co/LhAfl3kaXG https://t.co/DI8mqSyh4a 17 hours ago

techbargains

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DealNews

All rumors aside, what will #Apple's new #iPhone5SE cost? https://t.co/LfbFRqQqNf https://t.co/Ie5dqlVkyv 18 hours ago

hootsuite

7 valuable skills that top leaders and high achievers have mastered https://t.co/4PctDOSrGh via @Inc #ChoiceContent https://t.co/zqSJkJj9KM 18 hours ago

hootsuite

Looking back at the ideas that made #SXSW 2015 notable: https://t.co/la1zHg7h6h Where are they now? https://t.co/YqO6opxPQ2 18 hours ago

candiceinvan

@hootsuite Thanks for having me! Learned some new things myself - gotta love the power of community #HootChat https://t.co/0SqC7zyXbq 19 hours ago in reply to hootsuite retweeted by hootsuite

techbargains

Drown out your annoying coworkers with these #noise-cancelling #headphones. https://t.co/OgsmQB9Whs https://t.co/y0nRgRQJHi 19 hours ago

hootsuite

Next week we're #HootChat-ting with @ndimichino from @Square about building a social brand. See you then ✌️ https://t.co/5aglyJ674q 19 hours ago

hootsuite

Hear more from @ErnaLiousas & @SamelaAnderson in our next webinar, register now https://t.co/dC0YOaBoLh πŸ‘ˆ #HootChat https://t.co/ffT7gsYRD0 19 hours ago

hootsuite

BAM! Thanks @candiceinvan for the social business case insights. Expect a draft on your desk next week 😏 #HootChat https://t.co/fvWcU9MG6J 19 hours ago

candiceinvan

A8c: Help leaders grow their accounts too! There's no better way to enroll your CEO than by helping build her own social profiles. #HootChat 19 hours ago retweeted by hootsuite

DealNews

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candiceinvan

A8b: Take time to educate your stakeholders about social programs, and how they help the business. Always over-communicate too πŸ’¬ #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A8: Make the business case a top priority. Get clear on how social helps the business + align that with execs. Thank me later 😏 #HootChat 19 hours ago retweeted by hootsuite

hootsuite

Q8: What are some takeaways for building the business case for social media? #HootChat https://t.co/1maEjo84o2 19 hours ago

candiceinvan

A7c: Figure out what your executives need to see from your social channels, and deliver on those things. It really is that simpleπŸ‘Œ #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A7b: Don't go too far in one way either. Focus too much on traffic + sales and you'll lose sight of awareness + advocacy. #HootChat 19 hours ago retweeted by hootsuite

AHobb

SM is like customer service. It's hard to measure a direct line to sales, but you can't have long-term success w/out it. #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A7: A super-common mistake marketers make with social ROI is assuming that everyone 'gets it' already. Don't fall into that trap! #HootChat 19 hours ago retweeted by hootsuite

hootsuite

Q7: What common mistakes do marketers make with proving social media ROI? #HootChat https://t.co/i5UJmAeR19 19 hours ago

candiceinvan

A6c: Beyond traffic, tailor your metrics to why you use social! If you're service-focused, measure response time + satisfaction. #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A6b: Web traffic from social is always going to be an important part of the metrics conversation. Ditto for sales. #HootChat 19 hours ago retweeted by hootsuite

jaimestein

A6: Traffic driven to website from social is a good top of funnel metric to help forecast sales. #HootChat https://t.co/hn9NBQDlw4 19 hours ago retweeted by hootsuite

candiceinvan

A6: Lets be real—EVERY metric should be a business metric. Otherwise why bother tracking it? #HootChat https://t.co/1FkNBvCIvl 19 hours ago retweeted by hootsuite

hootsuite

Q6: Which 'businessy' metrics can (or should) you track from social media? #HootChat https://t.co/aSWbG7dhmL 19 hours ago

candiceinvan

A5c: And don't forget to uplevel your #wins! I make sure that execs hear about the rad stuff my team does, that's hugeπŸ’ͺ #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A5b: Drill down to two things—what's working and what are opportunities for improvement in how social relates to the business. #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A5: Communicating with an executive audience is all about focus. Remember that execs can have a 10,000ft view of social programs. #HootChat 19 hours ago retweeted by hootsuite

hootsuite

Q5: Should your communications change for an executive audience? How? #HootChat https://t.co/Y2IAU1Ivfg 19 hours ago

candiceinvan

A4c: Understand what people do after finding you on social! Do they become customers or advocates? Report that upward πŸ™Œ #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A4b: Find ways to isolate social impact from other channels. This could come in the form of a coupon code, or a link UTM tracker πŸ“ˆ #HootChat 19 hours ago retweeted by hootsuite

candiceinvan

A4: Make sure social metrics roll up into business KPIs! For example if you're building brand awareness, mentions is part of that. #HootChat 19 hours ago retweeted by hootsuite
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