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markwschaefer

A7: Faking social proof or aggressively manufacturing it can backfire #HootChat 3 minutes ago retweeted by hootsuite

hootsuite

Q7: What are some common mistakes with social proof? #HootChat https://t.co/kyUFzMIRQ2 4 minutes ago

markwschaefer

A6: But be careful implementing social proof in social media messaging because that is a bit of a turn-off. #HootChat 9 minutes ago retweeted by hootsuite

markwschaefer

A6: It is Ok to include testimonies and reviews in ads and on a website as long as it doesn't look like a NASCAR jacket. #HootChat 9 minutes ago retweeted by hootsuite

markwschaefer

A6: I think people are pretty sensitive about promotion. You don't want to breach their trust #HootChat 10 minutes ago retweeted by hootsuite

hootsuite

Q6: How can we include social proof in messaging? #HootChat https://t.co/AwrSEpmIb8 11 minutes ago

markwschaefer

A5: Aligning yourself with celebrities and influencers are a form of social proof for more than a century now. #HootChat 15 minutes ago retweeted by hootsuite

hidama

#hootchat For business, show social proof with Reviews # of customers you've helped # of downloads/purchases # of followers on social 15 minutes ago retweeted by hootsuite

markwschaefer

A5: In terms of a person, @bernadettejiwa has a classy site > https://t.co/xQi8Z7rUNA #HootChat 17 minutes ago retweeted by hootsuite

markwschaefer

A5: Almost every major company and brand leverages social proof in some way. It has become a pretty common technique. #HootChat 18 minutes ago retweeted by hootsuite

hootsuite

Q5: Which brands (or people) leverage social proof well? #HootChat https://t.co/E54rz6Gbzc 18 minutes ago

markwschaefer

A4: Using LinkedIn recommendations is an example of powerful and legitimate social proof #HootChat 22 minutes ago retweeted by hootsuite

markwschaefer

A4: For example, Amazon is cracking down on fake reviews. Same thing is happening on Yelp and automotive sites #HootChat 24 minutes ago retweeted by hootsuite

markwschaefer

A4: While social proof is certainly important and desirable, manufacturing social proof can be risky #HootChat 24 minutes ago retweeted by hootsuite

hootsuite

Q4: How can we source compelling social proof? #HootChat https://t.co/LeNOqTKjdZ 25 minutes ago

markwschaefer

A3: Some other examples would be Likes, Followers, Testimonies, Comments, and alignment with influencers #HootChat 28 minutes ago retweeted by hootsuite

markwschaefer

A3: In fact, people are more willing to believe a review from a stranger than a branding message from a company #HootChat 30 minutes ago retweeted by hootsuite

markwschaefer

A3: Probably the most important type of social proof on the web are reviews. Research shows how very powerful reviews are … #HootChat 31 minutes ago retweeted by hootsuite

hootsuite

Q3: What are some common types of social proof? #HootChat https://t.co/sTaOon3bOP 31 minutes ago

markwschaefer

A2: An article with a lot of social shares might get more views than better content just due to the social proof. #HootChat 35 minutes ago retweeted by hootsuite

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markwschaefer

A2 People are hungry for clues on what to believe and who to follow. So these social proof validations are useful #HootChat 36 minutes ago retweeted by hootsuite

markwschaefer

A2: I know this is going to sound weird, but in the online world, social proof may be more important than the truth! #HootChat 37 minutes ago retweeted by hootsuite

hootsuite

Q2: Why is social proof important? #HootChat https://t.co/NPyIlm778T 38 minutes ago

markwschaefer

A1: So we rely on shortcuts like sharing numbers or reviews to help us understand what is popular and who we should believe #HootChat 42 minutes ago retweeted by hootsuite

markwschaefer

A1: For example, if there are lot of cars in a restaurant lot, we might assume it is popular! #HootChat 43 minutes ago retweeted by hootsuite

markwschaefer

A1: When we don't know the truth, we search our environment for answers. #HootChat 44 minutes ago retweeted by hootsuite

hootsuite

Q1: What is social proof? #HootChat https://t.co/paCRiSoHQO 45 minutes ago

markwschaefer

THANKS! Glad to be here. #HootChat 48 minutes ago retweeted by hootsuite

hootsuite

Let's chat! There are 8 questions today, tag your answers with A1, A2 etc, we'll share the best on https://t.co/6epgjIVdbM 💬 #HootChat 47 minutes ago

hootsuite

This week we're welcoming our good friend @markwschaefer to chat about social proof. Welcome to #HootChat Mark 👋 48 minutes ago

DealNews

Get in the #holiday spirit with our roundup of free #music, $3 ornaments, and cheap lights https://t.co/96IqEUTb1Y 49 minutes ago

hootsuite

It's time for #HootChat! 500 of our best friends join in every week, follow the hashtag to be a part of the fun https://t.co/vGuuQvKMN2 50 minutes ago

hootsuite

All your friends are going to #HootChat with @markwschaefer today, we're talking social proof. Join us in 15 mins! https://t.co/OXKV3mxeW7 1 hour ago

hootsuite

Clean your social profiles: https://t.co/Uef3c19eEH It's time, friends https://t.co/24MkfEjjtx 1 hour ago

DealNews

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hootsuite

If you work in social media, you cannot live without this helpful tool: https://t.co/NXM39X1Bxv https://t.co/jNANcDZgdG 2 hours ago

DealNews

Wait, will #Apple remove the headphone jack on the #iPhone 7? https://t.co/sPurbr9hEP 2 hours ago

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hootsuite

Do you know how to tap into lead generation on social media? https://t.co/u2fw9MKM1N https://t.co/POfcbcEc1A 3 hours ago

DealNews

Caught up in a disaster? Renters #insurance helps pay for temporary expenses, like a hotel https://t.co/FGU6iASd0C https://t.co/pFJRs8kWgF 3 hours ago

hootsuite

Are you a higher ed institution? Use this guide to implement a campus-wide social strategy: https://t.co/EFOU0ADu1d https://t.co/9gwhrEhOwn 4 hours ago

DealNews

Today #Patagonia and #PUMA have beat their Black Friday sales, and are hosting their best offers yet #MorningJolt https://t.co/ogSqFLN9VT 4 hours ago

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hootsuite

A guide to starting your own #TwitterChat: https://t.co/Juu94pAVCP Join our #HootChat at 12pm pt https://t.co/VC9mAlQ3g8 4 hours ago

DealNews

Yikes! 20% of Americans plan to spend more on #holiday #gifts in 2015 than last year https://t.co/aljEY2GYot https://t.co/OY4AS6LY7Q 5 hours ago

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hootsuite

What are gifs? How do I use them? Where do I find them? Gif questions answered here: https://t.co/KES6MbbmvM https://t.co/6vEGcKD5Vm 5 hours ago

DealNews

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hootsuite

You should start using these 7 social media tactics today: https://t.co/X41YmdkrOH https://t.co/5HcLVZHotV 6 hours ago

DealNews

Our favorite #holiday tradition has returned: buy a #giftcard for a friend, get a gift card for yourself! https://t.co/0Zmxn7pFKz 6 hours ago
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