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hootsuiteNext week we're talking all about campaigns - how to engage your audience during peak seasonal activities. See you then ✌️ #HootChat 7 seconds ago |
hootsuiteFor more on building your social marketing plan, join in on next week's @HootBusiness webinar! Register: https://t.co/ZSPn371k7E #HootChat 1 minute ago |
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hootsuiteHUGE thanks to @leeodden for leading #HootChat today! Make sure to connect with Lee and @toprank, they share great social marketing tips👏 2 minutes ago |
leeoddenA8: Document what you expect to achieve (measurably) w/ a social media marketing plan. From that everything else follows. #hootchat 4 minutes ago by hootsuite |
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leeoddenA8: You can't score without a goal, so set clear social media marketing goals. Or at least a hypothesis of possibilities. #hootchat 5 minutes ago by hootsuite |
hootsuiteQ8: What's one thing we can do to start planning now? #HootChat https://t.co/VuckPR2HTo 8 minutes ago |
leeoddenA7: #socialfail Not connecting goals to metrics. Trying too hard to sell. Not trying to sell at all. #hootchat 11 minutes ago by hootsuite |
leeoddenA7: #socialfail Shooting from the hip (guessing). Only following the competition. Not using data to inform strategy. #hootchat 12 minutes ago by hootsuite |
leeoddenA6: BTW, here's a classic and fun preso on social media marketing measurement: https://t.co/rAbWbW7eQ2 by @thebrandbuilder #HootChat 12 minutes ago by hootsuite |
hootsuiteQ7: What are some mistakes people make with social marketing plans? #HootChat https://t.co/CU7xnqc5Q2 13 minutes ago |
leeoddenA6: KPIs inform: are you on track or not? Network size, growth rate, sentiment, engagement, contribution to marketing outcomes. #HootChat 16 minutes ago by hootsuite |
leeoddenA6: As a best practice, documented goals mapped to key performance indicators will monitor social media marketing progress. #hootchat 16 minutes ago by hootsuite |
leeoddenA6: Check your reports in @HootSuite :) #HootChat 18 minutes ago in reply to hootsuite by hootsuite |
hootsuiteQ6: How can you tell if your social marketing plan is working? #HootChat https://t.co/Nv1f2sIzdT 20 minutes ago |
leeoddenA5: Most companies evolve their social media strategy as they become more sophisticated & communities more educated. #HootChat 23 minutes ago by hootsuite |
leeoddenA5: If your goals or business offering changes, updating social media strategy is a must. #hootchat 25 minutes ago by hootsuite |
leeoddenA5: Data informs social media strategy & ongoing performance measurement should inform re-direction & revisions. It's ongoing. #hootchat 26 minutes ago by hootsuite |
hootsuiteQ5: How often should you revise and adjust your social strategy? #HootChat https://t.co/2sYp4j2Y7Y 27 minutes ago |
leeoddenA4: Great social strategies hypothesize: How will this approach using social tech & channels help accomplish our business goals? #HootChat 29 minutes ago by hootsuite |
leeoddenA4: Here's a time-tested checklist of questions for developing a social media marketing strategy & plan: https://t.co/dR2tInOGIf #HootChat 29 minutes ago by hootsuite |
leeoddenA4: A social strategy should include research & data about customers, channels, communities. What they want, how, where & why? #HootChat 31 minutes ago by hootsuite |
leeoddenA4: A good template for social media planning: HootSuite's All-in-One Social Media Strategy Workbook https://t.co/rPaP8BEOkk #hootchat 32 minutes ago by hootsuite |
hootsuiteQ4: What resources exist for people planning their strategies? #HootChat https://t.co/m0zqkPFZXm 35 minutes ago |
leeoddenA3: A dedicated social marketing plan focuses on social channels to achieve overall marketing goals. Attract, Engage, Convert. #HootChat 37 minutes ago by hootsuite |
leeoddenA3: Overall marketing plans include social media components within it - social is ideally integrated throughout. #HootChat 39 minutes ago by hootsuite |
leeoddenA2: A social media plan is a guideline. It needs to be flexible. Social media is ripe with unplanned opportunities. #HootChat 41 minutes ago by hootsuite |
hootsuiteQ3: Is a social media plan different from a traditional marketing plan? How? #HootChat https://t.co/WiKFWLJzqa 42 minutes ago |
leeoddenA2: There are too many distractions in the social media world. A plan keeps you accountable & meaningful to community. #hootchat 46 minutes ago by hootsuite |
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leeoddenA2: Failure to plan is a plan to fail, so knowing purpose, methods & measurement can vastly improve social media performance. #hootchat 48 minutes ago by hootsuite |
hootsuiteQ2: Why is it important to have a plan? #HootChat https://t.co/I5iuG0AKLU 49 minutes ago |
leeoddenA1: Companies often treat social media as a stand alone channel. Stop! Social is everywhere, & should be integrated. #hootchat 52 minutes ago by hootsuite |
leeoddenA1: My take: A social media marketing plan is a documented approach on how social media supports a marketing strategy #HootChat 55 minutes ago by hootsuite |
leeoddenA1: Plans vary, but most outline social media goals, channels, target audience, tactics, messaging & metrics for performance. #hootchat 54 minutes ago by hootsuite |
hootsuiteQ1: What is a social media marketing plan? #HootChat https://t.co/4IXMhkjzaj 56 minutes ago |
hootsuiteLet's get talking! There'll be 8 questions, tag your answers with A1, A2 etc and we'll share the best on https://t.co/6epgjIVdbM 💬 #HootChat 58 minutes ago |
hootsuiteToday we're talking about engaging your audience with a social marketing plan, with @toprank's @leeodden. Welcome to #HootChat Lee 👋 1 hour ago |
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hootsuiteIt's time! #HootChat starts now, follow the hashtag to join in. If you're new to the chat, tweet a quick intro! https://t.co/EfrBh63XLm 1 hour ago |
hootsuite.@leeodden of @toprank leads #HootChat to discuss your social marketing plan in 15 minutes! Join us :) https://t.co/KpXDcmUYde 1 hour ago |
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hootsuiteA guide to starting your own #TwitterChat: https://t.co/ZfVIqZf24d Join our #HootChat at 12pm pst https://t.co/f3NX1gumfX 4 hours ago |
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