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techbargains

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MattNavarra

A5b: Timing of social posts is crucial. Think about when the sorts of people the content will appeal to, are likely to be online #HootChat 4 minutes ago retweeted by hootsuite

MattNavarra

A5: For media publishers, frequency of posts is less of a concern vs. brands. We (TNW) give a 30 min gap between posts on FB #HootChat 4 minutes ago retweeted by hootsuite

hootsuite

Q5: How often should publishers post content on social media? Does time of day matter? #HootChat http://t.co/TCRDmx00Yh 5 minutes ago

MattNavarra

A4b: Measuring success can be done in many ways via analytics tools + various metrics. 'Engaged Time' is now a popular indicator #HootChat 11 minutes ago retweeted by hootsuite

MattNavarra

A4: In general terms, content should either stir people's emotions, appeal to their ego, or offer some utility / value #HootChat 12 minutes ago retweeted by hootsuite

hootsuite

Q4: What types of content are most likely to resonate with your audience? How can you tell? #HootChat http://t.co/9G6VYHMcSi 13 minutes ago

MattNavarra

Absolutely. Spot on! #HootChat https://t.co/H21vf8zYcJ 14 minutes ago retweeted by hootsuite

MattNavarra

A3b You need to make sure the image 'pops' in a person's News Feed and is not scrolled past. Great images + catchy titles do that #HootChat 18 minutes ago retweeted by hootsuite

MattNavarra

A3: When optimizing content for social, focus on 3 things: title, image, formatting. They all need to grab a reader's attention #HootChat 19 minutes ago retweeted by hootsuite

MattNavarra

Agree. You should format the content to fit the platform. Snapchat is not Facebook (vice versa) #HootChat https://t.co/f17TTDcBDE 21 minutes ago retweeted by hootsuite

hootsuite

Q3: How can you optimize your content to increase social virality? #HootChat http://t.co/AYOZkZd0LA 20 minutes ago

MattNavarra

A2b: Readers (customers) want fast loading, easy to find, high quality content. Publishers need pageviews to pay its writers. #HootChat 25 minutes ago retweeted by hootsuite

techbargains

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MattNavarra

A2: Big dilemma facing publishers is whether to post their content direct to social networks like Facebook via 'Instant Articles' #HootChat 26 minutes ago retweeted by hootsuite

MattNavarra

I totally agree with this... #hootchat https://t.co/C1TLEwtAv4 27 minutes ago retweeted by hootsuite

hootsuite

Q2: What are some challenges facing publishers when using social media to share? #HootChat http://t.co/lBXjYJFgoP 27 minutes ago

MattNavarra

A1b The skill is posting content that sparks debate/discussion that followers cannot resist sharing or expressing their opinion on #HootChat 33 minutes ago retweeted by hootsuite

MattNavarra

A1: If brands post timely, relevant + highly shareable content, it becomes almost a compulsion for its followers to engage with it #HootChat 34 minutes ago retweeted by hootsuite

MattNavarra

@hootsuite #HootChat http://t.co/uSivkmaxIg 36 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Q1: How can content increase audience engagement on social platforms? #HootChat http://t.co/cw4sAlyZiW 35 minutes ago

hootsuite

Let's get going! There are 8 questions, tag your answers with A1, A2 etc and we'll share our favorites on http://t.co/6epgjIVdbM 💬 #HootChat 37 minutes ago

MattNavarra

Hey all! Glad to be part of today's #hootchat. I'm ready to rock! - @hootsuite http://t.co/OSFEFLSwjk 39 minutes ago in reply to hootsuite retweeted by hootsuite

hootsuite

Today we're talking content strategy for brands with @thenextweb's @MattNavarra! Welcome to #HootChat Matt! http://t.co/6xphDTg7WO 40 minutes ago

DealNews

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hootsuite

It's that time.. #HootChat starts now! Follow the hashtag to join and tweet a quick introduction to your new social media friends 👋 42 minutes ago

hootsuite

.@TheNextWeb's @MattNavarra leads @hootsuite #HootChatin 15 minutes, discussing engaging content strategy. Join us! http://t.co/9aTrr0gQl7 56 minutes ago

techbargains

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hootsuite

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DealNews

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techbargains

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hootsuite

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DealNews

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techbargains

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hootsuite

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DealNews

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DealNews

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techbargains

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hootsuite

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DealNews

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techbargains

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hootsuite

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DealNews

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techbargains

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hootsuite

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DealNews

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hootsuite

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techbargains

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hootsuite

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techbargains

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hootsuite

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techbargains

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hootsuite

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techbargains

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hootsuite

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